Sferra, the 125 year-old Italian fine linen maker, is living up to its slogan “Where Craftmanship Meets Innovation” under the direction of its new President and CEO, Michelle Klein. The heritage brand, renowned for dressing the sleeping quarters of luxury homes of society tastemakers and celebrities worldwide for centuries is stepping boldly into the future this Fall with the introduction of several new bedding ensembles. The new collection includes “vamped-up” options with contemporary Italian print patterns, bold color palettes, and grayed hues of platinum silver.
“As we celebrate our 125th year in business, we’ve taken our place as a heritage brand while still in sync with modern times. For fall, we’re offering a range of textiles that express our luxury lifestyle brand with a contemporary relevance not seen to date. It’s an exciting and proud moment for us,” said Klein.
The new collection has not verged too far from the brand’s DNA, featuring a modern twist on the classic white bed with the JENNIA — which is pure white, smooth, sleek, and soft, designed with a metered medallion (taken from a menswear foulard), it’s classic, clean, and contemporary.
SFERRA’s luxurious collection also includes two new Down- Alternative duvets, two new bedding basics, LUCIO and LARRO as well as several decorative pillows and throws that marry back to each of the bedding ensembles.
Klein explains, “To date, we have been considered a more traditional house; going forward, SFERRA will not only speak to our traditional customer, but will also speak to a contemporary experience, as a modern, relevant brand. It’s important to note that we don’t have to look explicitly modern to be a modern brand. While we’ll always have something for our traditionalist customers, we’ll also be expanding into new and different channels to speak more directly to a younger demographic; we know our quality craftsmanship creates brand loyalists, and we’d like to carry this demographic through their various life stages.”
SFERRA’s Fall 2016 Collection are now available in retail stores, explore the options on SFERRA.com